It's a universally accepted tenet of online marketing that content is king. High-quality content builds value for current and potential members, and there's no doubt that search engines love to devour fresh material whenever they can. However, this doesn't mean all content is good content, and many less-savvy organizers fall into the trap of churning out content for the sake of it, with little more than a vague hope that this will be a fast track to success.
What's the Point of Your Online Content?
It's a universally accepted tenet of online marketing that content is king. High-quality content builds value for current and potential members, and there's no doubt that search engines love to devour fresh material whenever they can. However, this doesn't mean all content is good content, and many less-savvy organizers fall into the trap of churning out content for the sake of it, with little more than a vague hope that this will be a fast track to success.
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